What are the challenges and opportunities of digital marketing in Pakistan?

Pakistan is a rapidly developing economy with a population of more than 200 million people and is the world’s sixth-most populous country. This has made it an attractive market for many companies looking to expand their businesses and reach a larger audience. As a result,  Digital marketing in Pakistan has become increasingly popular in recent years.

The challenges faced by digital marketers in Pakistan

Pakistan is a relatively new market for digital marketing services, so the challenges here can be quite different than in other parts of the world. One of the biggest challenges is the lack of digital literacy. There is a limited understanding among many Pakistanis of the importance of digital marketing, and how to use it to their advantage. This means that even if a company is able to provide great digital marketing services, there may be little demand for them.